The 4F Junior "League of Fun" autumn-winter collection is designed for the youngest athletes who are not afraid of failure! It doesn't matter if you are an amateur or a professional. In the 4F league it's all about fun!
Trying is winning
In the 4F Junior campaign, we wanted to show that sport is not just about winning but the pure joy of activity and trying new things. The characters of the campaign are children who don't worry about small failures and treat them as part of the fun. The youngest will love the latest 'League of fun' collection for its trendy patterns, vivid colors as well as fashionable and comfortable cuts
says Magdalena Warchoł Head of Marketing 4F.
For the school playground and hallways
DIRECTOR: Marta Mach | Warsaw Witches
DOP: Bart Pogoda | Visual Crafters
PHOTOS: Bartek Wieczorek | Visual Crafters
CREATIVE CONCEPT: Eliza Dunajska | Visual Crafters & Marta Mach | Warsaw Witches
PRODUCTION: Visual Crafters Executive