OTCF S.A. in foreign markets. The company has just opened the largest and most representative 4F Flagship Store outside of Poland. The new store, measuring more than 460 sqm, is located in one of the newest and most prestigious shopping malls in the entire Middle East - Place Vendome Mall in Doha.
This is the second 4F store in the capital of Qatar, which will soon become the center of the FIFA World Cup Qatar 2022™. The new location has a lot of references to the upcoming football event. Among other things, a special Fun Zone with a mini football field is available on site. On an area of over 460 sqm, customers will find all current 4F brand collections, including the latest 4F x RL9 PERFORMANCE compression apparel line designed in collaboration with Robert Lewandowski or the latest installment of the collaboration with Anna Lewandowska - the 4F x AL "Embrace Your Nature" collection. The offer is complemented by a selection of 4F Junior brand products dedicated to the youngest.
We are already present in 42 countries around the world on 5 continents and are consistently opening to new markets. Exposure of the 4F brand abroad allows us to compete effectively with the world's top sports brands. The capital of Qatar will become the heart of the football world as early as November, so there will be plenty of activities for fans in our showroom. Customers can already find the current ambassador collections of Polish national team captain Robert Lewandowski here. We are looking forward to being part of this unique football experience”
- emphasizes Igor Klaja, CEO of OTCF S.A.
The 4F store in Place Vendome Mall is distinguished by state-of-the-art digital solutions, including multimedia screens that deepen the interactive customer experience. This is the Polish brand's second store in Doha, following the showroom at Landmark Mall, which opened late last year. As part of its export sales in the Middle East, 4F products are also available in Israel and Lebanon.