The 4F brand in the autumn-winter season supports physical activity without limits! The latest 4F "Winter Manifest" campaign is winter on its own terms. This season we want to have fun and be active. In addition to classic sports like snowboarding and skiing, we're making a snowman and throwing snowballs. Spend winter in your own way with 4F!
On its own terms
The "Winter Manifest" campaign shows that winter sports are all about movement, fun and the emotions that accompany them. In its manifest, the 4F brand proves that we can spend winter in many ways, whether we are going crazy on the slopes or hiking in the mountains. That's why the fall-winter collection was designed with various winter activities in mind.
In the "Winter Manifest" campaign, we focus on freedom and fun! As a 4F brand, we support all forms of movement, and show that winter doesn't have to look a certain way. We experience adventures on our own terms, remembering that the most important thing is to build relationships and enjoy being ourselves. We shape our reality ourselves, manifest freedom and enjoy the moment,"
Magdalena Warchoł - Marketing Director OTCF.
Comfort and technology
The 4F brand focuses on comfort and functionality, still with a design in mind. The collection is characterized by a variety of fashion colors - from neutral beiges and grays to intense red and orange. Individual elements of the collection are technologically refined and adapted to different weather conditions.
The collection consists of, among other things, ski, snowboard and trekking apparel, thermal and thermoactive underwear, footwear and accessories. One of the main pieces of the collection are winter jackets. Styles containing natural and synthetic down provide warmth, and those with waterproof technologies will be ideal for minus temperatures. With winter sports in mind, the membrane jackets have, among other things, handy zippered pockets for a ski pass or a snow belt, allowing the jacket to be integrated with pants.
Complementing the winter wardrobe is thermal and thermoactive underwear. Thanks to special technologies, it complements the functionality of ski clothing. 4F Dry technology helps maintain proper body temperature and has quick-drying properties. Fans of extra warmth will choose models with 4F Warm technology. It isolates the heat generated by the body so it will fit not only on the slopes but also in Après-ski style.
Get ready for the upcoming season with 4F and show the world your own winter manifesto.
The collection is available in 4F stores and at 4fstore.com
Production Company: Papaya Films
Direction & Script: Grajper
DOP: Dominik Panasiuk
Photographer: Kuba Dąbrowski
Producer: Ola Pudło
Stylist: Joanna Peczkis / 4F
Set Designer: Ana Torres
Marketing Team 4F: Magdalena Warchoł, Monika Czesak, Barbara Wieliczko
Models: Britanny Arias, Victoria Loyola, Ignacio Irarrazabal, Antonio Sigren