World’s best skiers started to compete in the World Championships. This year's edition is held on the French slopes of Courchevel-Meribel. The main sponsor of the most important ski event of the year is Polish sporting brand 4F. The agreement was brokered by Infront, the event’s exclusive marketing partner.
- The sporting history of 4F has been written with the great successes of Polish winter sports for more than a dozen years. As a brand with global ambitions, we want to reach even higher and accompany the best athletes in achieving life-long successes. After the Winter Olympics in Beijing, at which we dressed a total of 8 national teams, we take the next step as a Main Sponsor of the second most important event in the alpine skiing calendar. We wish many medals to the athletes, and the fans – to have incredible experiences during the event
– says Igor Klaja, President of OTCF S.A., owning company of the 4F brand.
- As the organiser of the FIS Alpine World Ski Championships Courchevel Méribel 2023, we are always happy to have a partner who is committed to the mountain. Together, we are working to make this event a real showcase for the mountain and ski world. Thank you to the 4F brand for accompanying us and participating with us in this great celebration of French and international skiing
- says Bernard Front, Courchevel Méribel 2023 president
4F is part of the OTCF S.A. clothing company based in Poland. It offers high-quality sports and casual wear and accessories which combine technology with modern design and trends. An important aspect of the brand's strategy is to support physical activity at all levels and across multiple disciplines, and to promote a well-being approach. The brand is a sponsor of several Olympic and Paralympic Committees and a Technical Partner of various football, basketball and volleyball teams. At the Beijing 2022 Winter Olympics, the brand's clothing was worn by representatives of 8 Olympic Committees and 3 Paralympic Committees. Its products are sold in 42 countries, eg. Australia, Qatar, Singapore, United Kingdom, Romania and United States. Brand’s ambassadors include Robert Lewandowski and Anna Lewandowska. In 2020 4F launched its Foundation – 4F Pomaga. Website: https://4fstore.com/
About Courchevel Méribel 2023
From 6 to 19 February 2023, Courchevel and Méribel will host the Alpine World Ski Championships. These two Olympic resorts, which have already hosted World Cups are world-renowned and located in the heart of the world's largest ski area, the 3 Vallées.The event will bring together 75 nations, 600 athletes and up to 150,000 spectators. 500 million television viewers will follow the competitions thanks to 1800 accredited media and more than 1000 hours of broadcasting around the world. France has only hosted 4 editions of the Alpine World Ski Championships, the last one was in 2009 in Val d'Isère. It took 14 years for this exceptional event to return to France, launching the sequence of major international sporting events in the winter of 2023 before the Rugby World Cup 2023 and Paris 2024.
Press contact: Courchevel Méribel 2023 - Céline Combier (Press Officer): firstname.lastname@example.org