The 4F brand in its latest image campaign "Define your game" encourages us to discover our favourite physical activities and derive maximum pleasure from them. In an online and offline activation, 4F motivates us to move in the form of our choice, without restrictions and on our own terms. Gym, trekking, running or maybe dancing or rollerblading? Find your favourite sport and enjoy it. Planned marketing activities include, among other things, the broadcast of a video spot, the unveiling of a social media campaign and an outdoor campaign.
"As a 4F brand, we are aware that in the hectic pace of the day, regular workouts often fall by the wayside. With the 'Define your game' campaign, we want to mobilise movement in any form. Physical activity is for everyone, regardless of appearance, age or predisposition. Let's experiment, let's gain new experiences and not just focus on rewards and results. We support everyone from professional athletes to people who are just discovering their sporting potential. Let's define our own game and find the right rhythm,"
Magda Warchoł Marketing Director 4F.