The 4F brand in its latest image campaign "Define your game" encourages us to discover our favourite physical activities and derive maximum pleasure from them. In an online and offline activation, 4F motivates us to move in the form of our choice, without restrictions and on our own terms. Gym, trekking, running or maybe dancing or rollerblading? Find your favourite sport and enjoy it. Planned marketing activities include, among other things, the broadcast of a video spot, the unveiling of a social media campaign and an outdoor campaign.
"As a 4F brand, we are aware that in the hectic pace of the day, regular workouts often fall by the wayside. With the 'Define your game' campaign, we want to mobilise movement in any form. Physical activity is for everyone, regardless of appearance, age or predisposition. Let's experiment, let's gain new experiences and not just focus on rewards and results. We support everyone from professional athletes to people who are just discovering their sporting potential. Let's define our own game and find the right rhythm,"
Magda Warchoł Marketing Director 4F.
The marketing campaign included an advertising spot and more than a dozen short digital forms. In the videos, dynamic flashbacks show characters of different ages practising sports activities, either in a group or individually. In addition to professionals involved in sports such as road cycling or yoga, people who rollerblade, dance and treat movement as a form of entertainment are also depicted. The spot was directed by Ivan Bambalin, while the creative concept and production were handled by the Visual Crafters agency. The photos were taken by Kuba Dabrowski, and the backdrop for 'Define your game' was the urban scenery of Athens, Greece.
“Define your game" is in support of the spring-summer sports and sportsstyle collection, which includes apparel for training, yoga, running, trekking and beachwear. This season sees the debut of two new lines, available online, in the brand's portfolio - clothing for road cycling and mountain biking (MTB). Whatever the field, the 4F brand supports every form of movement and the discovery of new favourite activities.
Production: Visual Crafters: Łukasz Lewandowski, Jakub Kaźmierczak
Photos: Kuba Dąbrowski
Director: Ivan Bambalin
DOP: Bohdan Borysenko