The 4F brand is developing on the Lithuanian market. On May 19th , the brand officially opened its 8th store. Store in Akropolis Vilnius is a first concept store Lithuania and eighth in the country. During the opening, customers could see the brand's latest collections and buy 4F products with a special discount.
The Polish brand 4F is expanding its position in Lithuania. 4F known for high-tech sportswear, accessories, footwear and comfortable sportstyle, started with its first store in Vilnius in 2017 and expanded its position to a network of 8 stationary stores across the country. The Vilnius store is the first concept store in Lithuania and second 4F store in the capital city. Brand designs for both professional athletes and passionate amateurs, covering all needs of men, women and children. In the new store, customers can get acquainted with the latest spring-summer collection and clothing perfectly adapted to sports such as yoga, running, trekking and many others.
Futuristic meets modern
The 4F Flagship Store at Akropolis Vilnius is the first of its kind in the 4F retail chain in Lithuania. The concept inspired by futurism and digital technology is a trendy outpost where the customer experience comes first. Through hi-tech solutions and a representatively wide entrance, the store invites customers to explore the world of the 4F brand. The futuristic vision of the store is full of simple and modern forms like led lighting and reflective materials such as steel, mirror, and smoked glass, which make shopping more enjoyable. The entire décor is complemented by multimedia screens on which customers can see the 4F campaign video "Define Your Game".
During the official opening on May 19th, visitors could take advantage from special promotions and get into the shopping mood thanks to the DJ’s music. During the opening day clients could enjoy shopping with 30% discount and experience Black Weekend that took place Akropolis Vilnius.
The opening of a 4F brand concept store in Vilnius is the next step in the company's development in Lithuania’s growing market. 4F wants to be closer to its customers all over the country, and it’s focusing on Lithuania's big cities and shopping mall locations.