The 4FxAL "Dopamine Boost" collection embodies the essence of summer and the energy that flows from colors. This season, we fuel ourselves with endorphins through training and vibrant-colored clothing!
In the latest campaign, "Spread the Energy," 4F collaborates with its ambassador, Anna Lewandowska, to inspire an active start to the summer and motivate everyone to give their best during workouts. By doing so, you can gain even more endorphins, which elevate your mood throughout the day! The collection's narrative revolves around "dopamine dressing," encouraging the choice of vibrant colors in sporty stylings that add more power and motivation to physical activities. Anna Lewandowska, with her vibrant personality, spreads optimism and encourages movement. Known for her holistic approach to a healthy lifestyle, she reminds us that an unsuccessful workout is the one that never happened. Following this principle, we motivate ourselves to engage in regular physical activity and enjoy the energy provided by sports and intense colors.
"I'm thrilled that together with 4F, we've created a collection that motivates people to exercise and develop good habits. Personally, I draw strength from movement, and colors and sunshine give me an extra boost of motivation. The line perfectly reflects my style – I love combining sportswear even with more elegant pieces. The 'Dopamine Boost' collection is the epitome of energy and endorphins!"
says Anna Lewandowska, Ambassador of 4F
The "Dopamine Boost" collection features comfortable and monochromatic training sets and sportstyle outfits. The shared color palette allows for combining individual elements, breaking the sporty aesthetic with fashion-forward details in line with the "athletic leisure" trend. Details like cut-outs, drapes, and oversized forms perfectly complement a vacation wardrobe, while the season's vibrant colors such as orange, violet, and brown look even more intense in sunlight. The collection includes soft tracksuits, cycling tops, exercise tops, fitted leggings, basic oversized t-shirts, jumpsuits, and cropped tops. The refreshed AL logo, inspired by graphics from the 1960s, adds a unique touch. Completing the collection are accessories like baseball caps, bucket hats, draped brim caps, and socks in matching colors.
Proper footwear is essential for a successful workout. 4F stores offer footwear from the 4FxAL collection, which is a must-have for interval training and cardio workouts. The flexible LiquidFoam foam in the midsole provides cushioning and enhances the springiness of movements, while the rubber outsole with multidirectional tread ensures high traction and stability. With the molded Ortholite HybridPlus insole, the shoes offer comfort and a personalized fit. The footwear is available in two classic colors – black and white – making it perfectly compatible with any training set.
The "Dopamine Boost" collection is available in selected 4F stores and at 4fstore.com