New official partner of National Olympic Committee of Lithuania
The 4F brand has become sponsor of National Olympic Committee of Lithuania. The contract is already in force and will end in December 2022, that means that athletes will appear in new clothes from international sportswear brand for the first time at one of the most important athletic events in the world – European Games in Minsk, Belarus, already on this Friday, 21st of June. From now on the 4F brand will provide Lithuanian sportsmen who will represent the country on Olympic games in Tokyo in 2020 and in Beijing in 2022 with complete sets of garments, including wide scope of accessories. Moreover, 4F will take care of sportsmen look in frames of 6 smaller events.
During 4 years of cooperation, Lithuanian athletes and trainers will get several sets of clothes from international sportswear brand 4F, including functional clothes, formal gala clothes, casual clothes and accessories. We will see them in these clothes on the nearest Olympic games in Tokyo and Beijing, and on some other events like: 2019 European Games in Minsk, Belarus; XV Summer European Youth Olympic Festival 2019 in Baku, Azerbaijan; III Winter Youth Olympic Games 2020 Lausanne, Switzerland; XV Winter European Youth Olympic Festival 2021 in Vuokatti, Finland; XVI Summer European Youth Olympic Festival 2021 Kosice, Slovakia; IV Summer Youth Olympic Games 2022 Dakar, Senegal.
Work on the collection for Lithuanian athletes started more than 7 months ago – that’s how much time is needed to develop a complementary range of products. After thorough research and discussions, the Lithuanian athletes’ visual identity is now presented. The collection design is inspired by Lithuanian flag, that’s why the colors of collection are bright and joyful. Items are accompanied with graphics and emblem of the country.
This collaboration is the result of long searches and negotiations. Our athletes are bright in sports arenas, but we also need to be visible outside of them. On Tuesday the members of LTeam set off to attend the second European Games in Minsk. Their new clothing collection perfectly matched our wishes: it is bright and reflects the tricolor symbols of our country. We are satisfied with the first results of our cooperation and we hope that in the future they will be even better, said Daina Gudzinevičiūtė, president of the National Olympic Committee of Lithuania.
The cooperation with the National Olympic Committee of Lithuania is a momentous event for the 4F brand. I believe that our clothes will help the athletes to achieve the best sports results. Lithuanian team is eighth national committee which we could proudly support with our products and knowledge. The agreement we have signed is an important step for the entire company. The first 4F shops in Lithuania were opened in Vilnius in 2017. Currently, 4F has four own shops and plans to open more, says Igor Klaja, President of the OTCF S.A. Management Board.
The brand 4F is present in 36 countries, on 4 continents. It operates more than 200 stores all over the globe. Its 4F clothes are also available in 400 multi-brand sports stores worldwide.